About Us

Our Story

20 Years in the making.

2005
ClickAngel is formed by 5 friends, including Ed and Neil, with the aim to become the UK's preeminent Affiliate Company.

2006
ClickAngel becomes Vodafone's largest Affiliate Partner.

2007
ClickAngel is shortlisted for Affiliate of the Year at Industry Awards.

2008
ClickAngel begins trading in its 8th country, 25th employee is hired in China.

2010
The original 5 founders exit ClickAngel.

2017
Performance Leads is formed by Ed and Neil, operating in 4 financial product markets.

2018
GDPR is implemented. Performance Leads is & remains fully compliant.
We move into new offices.
12th employee is hired.

2020
Covid hits, impact felt around the world.

2021
All Performance Leads B2C sites are approved by Google in line with FCA requirements.
75,000th Consumer connected with an FCA approved Advisor.

2024
Performance Leads launches the UK’s most complete, filterable Financial Adviser Directory.

2025
150,000th Consumer connected with an FCA approved Advisor.

Our Services

We specialise in high quality customer acquisition specifically for the financial market.

Lead Types
Paid Search Leads offer great potential for growth but require commitment and focus.